About Jeff
A Leader Who Has Sat in Your Seat
Division I Athlete. High School Coach. Assistant Principal. Athletic Director. I've lived every stage of the journey I now help others navigate.
Division I Athlete. High School Coach. Assistant Principal. Athletic Director. I've lived every stage of the journey I now help others navigate.
I was lucky. Early in my career I had amazing mentors, experienced athletic directors and school leaders who took my calls, answered my questions, and helped me grow into the job. I've spent more than twenty years in school athletics since then, as a Division I athlete at Xavier University, a high school coach, an assistant principal, and an athletic director.
Executive coaching is standard for leaders in business, but it's rare in high school athletics. New athletic directors and coaches have people around them who want to help, but everyone is stretched thin. And often the most experienced person in the building is the one evaluating them. Nobody wants to look unprepared in front of their boss, so they end up handling athletes, coaches, parents, and everything in between on their own.
That's why I started Roth Performance Coaching. I offer weekly touchpoints so the leaders I work with never feel like they're on an island. Together we work through whatever is in front of them. And because I'm not the person who evaluates them, they can be completely honest about what's hard.
My goal is to give others what my mentors gave me: the support, perspective, and confidence to build a program that lasts.
I listen first, then I push. Coaching with me isn't about theory. It's about the real decisions on your desk this week and the program you want to build over the next five years.
I believe great athletic administrators and coaches are made, not born. Leadership can be taught, developed, and sharpened with the right guidance and a structured plan for growth.
Everything I do comes back to the students. When the adults leading a program grow, the athletes, the school, and the whole community feel it.
Outside of athletics, I'm a husband and a dad to two young children. They're my biggest motivation and my best reminder of why the adults leading our programs matter so much.
For more than twenty years, I've led in school athletics as an athlete, coach, administrator, and athletic director. The lessons I bring to every coaching session come from the gym, the front office, and the board room, and from the many leaders who helped me along the way.
Jeffrey Roth is a Certified Athletic Administrator with more than twenty years of experience in school athletics and administration. He currently serves as athletic director, assistant principal, public relations director, and district physical education and health coordinator.
A former Division I tennis player at Xavier University, Jeff earned his B.S. in Physical Education, Health, and Adaptive Physical Education at Xavier and his M.S. in School Administration at Canisius College. Before moving into administration, he coached at the high school level.
Jeff is active in athletic leadership beyond his own district, with service on his local Section Executive Committee, as a voting member of the NYSPHSAA Central Committee, and as a league executive secretary and treasurer. He previously served as a NYSAAA chapter representative.
He founded Roth Performance Coaching to help emerging athletic directors and high school coaches lead with confidence. Jeff is married and the father of two young children.
Whether you're an athletic director, a coach, a school leader, or anyone ready to grow as a leader, let's talk. The first call is free, with no pressure and no pitch.
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